Ladies are taking a better curiosity in, and have a extra subtle understanding of electronics than ever earlier than.
Ladies truly spent extra on expertise final 12 months than men, in line with the Shopper Electronics Affiliation. It says girls accounted for $55 billion of the $96 billion spent on electronics gear (statistic from a January 6 CEA press launch).
Ladies are more and more eager about devices, from DVD gamers to digital cameras, for themselves or birthday presents for his or her households.
Virtually a 3rd of ladies take into account themselves early adopters prepared to purchase cutting-edge client expertise.
CEA reported that girls in the USA have gotten extra possible to make use of client electronics. CEA’s examine supplies detailed details about the attitudes, buy issues, resolution influences, buy channels, present product possession, and future buy intent. Listed below are a number of the findings:
– Ladies are concerned in 89 % of all client electronics buy choices.
– 84% of ladies consider that new applied sciences can enhance their lives.
– 48% of ladies age 18-34 personal a digital camera.
The CEA survey famous that girls have very optimistic reactions to particular expertise areas, like HDTV, cell telephones, and digital pictures.
Ladies have extra shopping for energy they usually more and more use expertise to handle their busy schedules. Ladies’s consolation stage with expertise is at an all-time excessive.
Ladies need merchandise that make it straightforward to attach and make it straightforward to function; restricted wiring or no wires in any respect; slim, well-designed merchandise; making electronics obtainable in several colours shouldn’t be essential; low on setup and excessive on usability. Usability typically is a crucial issue to girls once they purchase expertise 여자기구;
At CES, organizers hung massive pink banners saying “Expertise is a Woman’s Finest Pal,” despite the fact that the group’s personal analysis discovered a 3rd of ladies surveyed do not like merchandise with girlie colours.
Almost three-quarters of ladies surveyed complained about being ignored or patronized by gross sales individuals when purchasing for electronics.
A rising variety of corporations are beginning to goal their wares towards feminine consumers.
Sony is outfitting its electronics with options that many ladies search and is designing Sony Fashion retail shops to enchantment to girls’s preferences by creating an atmosphere the place girls really feel comfy. Lots of Sony’s efforts are centered on performance.
Ladies have gotten knowledgeable and concerned in expertise areas the place they as soon as had little or no presence.
The assertion: “Ladies are taking a better curiosity in, and have a extra subtle understanding of electronics than ever earlier than” is true. What do you suppose?
