We just lately taught a Social Media 101 Seminar at an area Chamber of Commerce. We had a offered out program and a room full of oldsters able to find out how social media will help their enterprise develop.
We have had requests from across the globe for a recap of what we did so it may be leveraged for different coaches, mentors and trainers. Thus the rationale for this put up. For those who want extra data. please be happy to contact me direct.
The category had a blended viewers of newbies, “sorta is aware of”, and “know sufficient to be harmful”. There may be a lot fud about social media we made the choice to make sure all left figuring out what social media was and the way it may assist their biz.
We purposely made the choice NOT to show the main points of HOW you setup a Fb web page to a later class. We had people within the class who did not know the distinction between a “twit and a weblog” (their phrases) so speaking FBML for Fb would have misplaced them on the “FB”.
Simply because class contributors have a Fb web page or Twitter account does not imply they’re specialists nor that they know easy methods to correctly use them.
We needed to set the tone as enjoyable and guarantee folks felt snug asking probably the most fundamental query. We kicked off with a job play which included Tiara crowns for the men, slinky’s, cash hungry scammers and sweet. This helped everybody snug with one another and helped contributors really feel snug asking questions.
Tip #1: Know Your Viewers
Know their enterprise, market, information of social media, advertising and expertise.
Tip #2: PREPARE!
I am unable to stress this sufficient. Know your viewers, your technique, your pitch and your content material. Guarantee you’re ready in an effort to focus in your contributors. The day is about THEM, NOT YOU and your online business! Preserve the give attention to inspiring them to ignite the fervour for his or her biz into new heights!
Tip #3: Set & Talk Clear Goals
Tip #4: Use a Number of Mediums
Mix function play, lecture and video to maintain contributors engaged and studying.
Tip #5: Embrace Present & Compelling Statistics Showcasing the Energy of Social Media
Tip #6: Begin with a Function Play to Interact your Viewers
Rob Zulkoski of RobZ Health deserves an enormous pat on the again for being such sport in his pink Tiara! Our function play targeted on the significance of authenticity and content material for constructing worthwhile relationships in social media.
Tip #7: Question Your Viewers about their Information and Utilization of Social Media.
Do that prior and through class if in any respect attainable. See our presentation on Slide Share for an instance.
Tip #8: Overview Stats: Guarantee they’re UPDATED, RELEVANT to your AUDIENCE and COMPELLING
Tip #9: Handle Boundaries to Adoption (related to your viewers).
I used a delusion vs fact vs set of questions and had contributors guess the solutions.
Tip #10: Overview Biz Advantages and strategies for attaining a constructive ROI (related to your viewers)
Tip #11: Overview your particular strategy to social media.
If you do not have an strategy, outline one. Prospects and sophistication contributors will anticipate this stage of information and content material.
Tip #12: As a part of your “strategy” to social media you’ll want to embrace objective setting, listening, measuring and executing at minimal!
Tip #13: Focus on the Significance of Social Media as PART of an INTEGRATED Advertising and marketing Program.
It is extremely necessary for folks to know the perfect ROI is derived when social media is a part of an built-in advertising, not the one medium!
Tip #14: Demo social media instruments as time permits.
When you’ve got time embrace a demo of a pair automation instruments. This may deliver smiles to the man geeks within the room. I am a geek at coronary heart so can all the time decide em’ out of a crowd
Tip #15: Share Finest Practices.
Embrace examples from your personal in addition to trade specialists, your mentors social media platform pages, profiles and many others.
Tip #16: Share Case Research
Use case research from shoppers you may have labored with or are working with. If you’re nonetheless in startup and haven’t any to reference you’ll want to beef up the center part of your preso while you talk about methods and strategy to adoption of social media.
Tip #17: Use VIDEO!
Seize video earlier than, throughout and after the session if in any respect attainable. You’ll obtain wonderful suggestions put up class to validate your strategy in addition to assist you to make enhancements for the subsequent session. It is best to have additional people there or a third occasion to handle the video so you may focus in your contributors. We partnered with CateTV for a enjoyable seize of the day.
Tip #18: Seize 411 of ALL Attendees
We captured names, firm, e mail, Twitter deal with and Fb web page url of all contributors. Not solely did this present the 411 but in addition helped us perceive the place they had been in adoption of social media.
Tip #19: PARTNER with the Host
Overview your objectives with the host firm or individual. Our session was a part of a Chamber of Commerce Biz Ed 101 Sequence. We reviewed targets prior with key stakehollders to make sure communication and expectations had been 100% inline.
Tip #20: Pre-Market the Class
Maximize each alternative at networking occasions, inclusion in newsletters, host communications and PR to publicize the occasion. We began selling our occasion a pair months earlier than it occurred. They offered out of seats. It was the primary time that they had offered out in 1.5 yrs so we had been fairly happy x2e.
Tip #21: Be AUTHENTIC!
Bear in mind individuals are folks. Be actual, be genuine and your class will love you! If you do not know a solution to a query, do not faux it. Seize it in a parking zone and you’ll want to reply it inside 24 hours.
Tip #22: Submit Survey
Have all contributors full a survey. Since this one was hosted by the Brandon Chamber of Commerce, they took care of the survey. We acquired helpful suggestions to assist us enhance for subsequent time. We additionally realized key areas of the content material they appreciated. Our contributors loved the function play, statistics, and commented on our information of social media.
Tip #23: Submit-Class Advertising and marketing
Share the category instantly. We posted the movies the identical day. Tag contributors in images, Tweet about them, put up on their Fb pages, embrace point out of them in your movies. Publicly thank the host on social media platforms. Write a weblog put up simply as this one.
Tip #24: Preserve it Contemporary!
Do not use a deck from a yr in the past. Social media appears to alter by the hour. Guarantee your stats are present, display screen captures are from throughout the final 7 days. Concentrate on content material that evokes and connects together with your viewers. Do not lecture to them… encourage them!
Tip #25: Have Enjoyable
Assuming you’re effectively ready for the category day, there isn’t a motive you merely cannot have enjoyable! By the day of the category try to be 100% snug with the content material, have a fundamental understanding of your viewers, know your “pitch” and be able to rock it out! Concentrate on inspiring them to ignite their enterprise. The day must be about them, not you! Watch their eyes light up as they study the facility of social media, the truth that they will undertake and see actual, measurable advantages from social media no matter how huge or small they’re.
